Spending a small ad budget against what works

His plumber example of turning organic winners into local ads without wasting budget.

Gary Vaynerchuk's framework, from Day Trading Attention, pp. 46 to 123.

Find your normal range
Work out the usual views and engagement on organic posts across platforms.
Spot the overindex
Pick the videos that clearly beat the range, even if they are not viral.
Make them sales focused
Add closing frames and copy with a clear offer before running them as ads.
Spread the budget
Spend about $100 against each of the winners within a small radius.
Back the best two
Look at which got the most consultations and put more money behind those next month.
Repurpose natively
Adapt the winners for other platforms with native titles and test them organically first.

From chapter: Part 3: The Core Variables, pp. 46–123

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