Finding and testing local influencers

His salon scenario for researching, selecting and engaging influencers who drive results.

Gary Vaynerchuk's framework, from Day Trading Attention, pp. 220 to 255.

Budget for learning
Assume the first $1,000 to $10,000 returns nothing except what you learn.
Search your town
Use Instagram's town hashtag sorted by top posts to find local accounts.
Start a conversation
Message them about visiting or a meet-and-greet and ask about rates.
Try the first partnership
Learn from it, even if it flops.
Run at least five
Do not judge influencer marketing until five campaigns have flopped.
Test both big and local
Try the highest-followed local person and a nearby alpha mom with a small audience.

From chapter: Part 6: Real-Life Scenarios, pp. 220–255

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