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Day Trading Attention by Gary Vaynerchuk, framework 6 of 6

First hires for a social content team

The four people he recommends once you know the craft yourself.

Gary Vaynerchuk's framework, from Day Trading Attention, pp. 220 to 255.

  1. Videographer

    Film and edit clips, often hired first to cut a podcast.

  2. Copywriter

    Write the captions and copy that carry distribution.

  3. Designer

    Make the images, carousels and thumbnails.

  4. Strategic paid media person

    Understand SOC, PAC and paid media to turn winners into ads.

From chapter: Part 6: Real-Life Scenarios, pp. 220–255

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