Glossary
Fake pod
A podcast built for the clip: real answers to questions written in advance, recorded in one sitting in a studio, with a guest who is there to ask.
Why does it matter?
It is the cheapest way Tom knows to post every day. One studio day banks weeks of middle of funnel clips, and a well lit two camera set makes an ordinary answer read as authority.
How does it work?
- Write 50 to 60 questions from the DMs, the comments and what people ask competitors.
- Record them in one sitting. The host is only there to ask.
- Answer through the eight things, then land on a story.
- Cut each answer to one idea and post one a day.
Where has Tom used it?
Tom did an hour in the studio for Creator Hotline and got 59 clips out of it, two months of posting every day. The first fake pod gave 34 usable clips in an hour.
Related terms
- Recording day: One booked studio, one person asking and a bank of questions written in advance, turned into clips and tickets.
- Clip bank: One long recording turned into a bank of short clips, each one idea at 40 to 75 seconds, mapped beat by beat and handed to an editor as a ticket.
- Creator Hotline: A format where a creator sends a voice note with a question and Tom answers it properly, lit and on proper cameras, as a real service.
- Top, middle and bottom of funnel: The job a format does. The top brings people in, the middle keeps them, the bottom sells.
Where is it explained?
Where else does it come up?
- Shape two, the Q&A cutdown, Clip anatomy
- Creator hotline, Formats
- Top, middle, bottom, Funnel
- Carousels and the middle of the funnel, How I work
- Recording day, How I work