Bookshelf · Trust Me, I'm Lying
Trust Me, I'm Lying by Ryan Holiday, framework 5 of 5
How to read a blog
A decoder for the stock phrases bloggers use, each of which has lost its original meaning.
Ryan Holiday's framework, from Trust Me, I'm Lying, pp. 126 to 231.
- "According to a tipster"
The tipster may well be a person like Holiday tricking the blogger.
- "Leaked" or "official documents"
Someone just e-mailed a blogger, and the documents are probably fabricated.
- "BREAKING"
The story reached you before any attempt at confirmation.
- "Updated"
Nobody reworked the story, they pasted a note at the bottom.
- "EXCLUSIVE"
The site and source struck a deal, or the site took a story from a smaller site.
- "We've reached out for comment"
An e-mail was sent minutes before publishing, after the story was already written.
- An attributed quote
The blogger probably took it from elsewhere and buried a link.
- "Which means" or "will result in"
The writer likely has no training in the field and no consequence for being wrong.
From chapter: Book Two: The Monster Attacks: What Blogs Mean, pp. 126–231
More from this book
All 5 frameworks-
Framework 1 · Storytelling Trading up the chain Moves a story from a tiny blog to national coverage, so each level becomes the source for the next.
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Framework 2 · Offers and pricing The nine tactics Nine ways to exploit the incentives of blogs, each resting on a weakness in how online media earns money.
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Framework 3 · Storytelling The cycle of manufactured coverage How a blog turns its own need for traffic into a story the public then treats as real.
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Framework 4 · Lead generation The news funnel Shows how the media filters reality down to what the public sees.