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Trust Me, I'm Lying by Ryan Holiday, framework 5 of 5

How to read a blog

A decoder for the stock phrases bloggers use, each of which has lost its original meaning.

Ryan Holiday's framework, from Trust Me, I'm Lying, pp. 126 to 231.

  1. "According to a tipster"

    The tipster may well be a person like Holiday tricking the blogger.

  2. "Leaked" or "official documents"

    Someone just e-mailed a blogger, and the documents are probably fabricated.

  3. "BREAKING"

    The story reached you before any attempt at confirmation.

  4. "Updated"

    Nobody reworked the story, they pasted a note at the bottom.

  5. "EXCLUSIVE"

    The site and source struck a deal, or the site took a story from a smaller site.

  6. "We've reached out for comment"

    An e-mail was sent minutes before publishing, after the story was already written.

  7. An attributed quote

    The blogger probably took it from elsewhere and buried a link.

  8. "Which means" or "will result in"

    The writer likely has no training in the field and no consequence for being wrong.

From chapter: Book Two: The Monster Attacks: What Blogs Mean, pp. 126–231

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