Bookshelf · Start With Yourself

Start With Yourself by Emma Grede, framework 6 of 14

Transition on the way up

A way to extend a brand's relevancy curve by changing everything except its core principles.

Emma Grede's framework, from Start With Yourself, pp. 49 to 237.

  1. Know your cycle

    Understand where your business sits on its relevancy curve and when downturns will come.

  2. Obsess over the problem you uniquely solve

    Know what the business stands for and what that allows it to do.

  3. Move as far as your values allow

    Extend into adjacent products or services while staying aligned with core principles.

  4. Keep moving with the culture

    Prepare for what drives the business in eighteen months, not today.

From chapter: Part Three: Old Thoughts, pp. 49–237

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