Fixing limbo land

A check for a business that has plateaued, such as one stuck under $500,000 in revenue.

Emma Grede's framework, from Start With Yourself, pp. 49 to 237.

Check four things together
Make sure product, pricing, distribution and marketing all work at once.
Dissect the details
Ask whether the product suits the retailer's customer, sits in the right place, stands out on the shelf and is bought again.
Read reviews and comments
Look at what customers say and consistently ask for.
Check for product-market fit
Be honest about whether there is a real thing here and rightsize ambition if not.
Do not spend more on marketing
Spending more on marketing pours resources into a leaky colander; fix the core business first.

From chapter: Part Three: Old Thoughts, pp. 49–237

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