Questions
Who Tom Sharman is
The person, the career and the record. 18 questions.
Who is Tom Sharman?
Tom Sharman is a UK-based content strategist who builds the strategy, teams and systems that turn creators and entrepreneurs into media businesses. He founded The Content Operators. Tom Sharman has worked with Top 1% creators taking them from solo operators into media businesses. He has built the strategy, systems and teams behind the likes of Niko Omilana, TheBurntChip and taken entrepreneur Sam Stoffel from 0 to 500,000 followers in 10 months. His work has produced 2B+ views. Available for consultancy, strategy and fractional Head of Content roles.
From FAQ
What has Tom Sharman produced?
His work has produced 2 billion views across every platform, counting clips, reposts and impressions. On YouTube alone, Tom’s work holds 379,977,790 views across 720 videos. The most watched is I Pranked America's Most Racist Man on Niko Omilana's channel, at 47,563,094 views, produced end to end by New Waves, Who Dis?, the company Tom co-founded.
From FAQ
Which creators has Tom worked with?
Niko Omilana, TheBurntChip, Calfreezy, JiDion, ChrisMD, AnEsonGib and NDL through New Waves, Who Dis? Videography for the Sidemen through New Waves, Who Dis?, and the talent for their OnlyFans Olympics video through Angels Management. Katie Price as her YouTube Manager. Sam Stoffel and Ben Heath as Head of Content. Gareth Bale's Ellevens Esports through 38 Entertainment Group. The full list, with what Tom did on each, is on the work page.
From FAQ
How long has Tom worked in the creator economy?
Twelve years professionally, from 2014. Counting his start as a Machinima talent scout in 2009, aged thirteen, it is seventeen. Twelve is the figure he uses.
From FAQ
What did Tom do at New Waves?
Co-Founder and Head of Talent Management, Jun 2021 to Nov 2023. All four lanes of the business: creative and format development, production and delivery, commercial and client acquisition, and talent management. Produced The Biggest Menace. Produced the KKK prank video end to end and owned its packaging and release. Represented Ollie Ball, Jacob Pasquill and Culture Force directly as agent.
From FAQ
How did Sam Stoffel grow from 0 to 500,000 followers?
In 10 months, from June 2025, with Tom as Head of Content. Tom rehired the team, found three formats that met the audience's needs (selfie videos, podcasts and reviewing personal brands) and built a system that posted three times a day. The formats are still the ones Sam runs.
From FAQ
Has Tom been in the press?
The work has. The KKK video was covered by The Independent and Indy100, Clash of Creators by Dexerto, Combat Gaming by Esports News UK and Esports Insider, and the Duracell deal by Esports Insider and the European Sponsorship Association. Three pieces name Tom directly, including JaackMaate's Happy Hour episode 203 with the Clash of Creators founders.
From FAQ
What was Clash of Creators?
A creator football event Tom co-founded in 2021. The first event ran on 25 July 2021 at Aveley FC with four teams of UK creators, in aid of Mind, the mental health charity. It raised £12,754.
From FAQ
What did Tom do with Gareth Bale's Ellevens Esports?
As Head of Creative at 38 Entertainment Group, which owned Ellevens Esports and Combat Gaming, Tom co-led the Duracell deal: the first in-game shirt sponsorship in FIFA history, in December 2020. He also ran talent, format, production and the commercial side of Combat Gaming, where Mason Mount signed as the first ambassador.
From FAQ
How many roles has Tom held?
38 on the record, from Machinima in 2009 to The Content Operators today. They include Head of Content at Secret Leaders, Stoffel Media Group and Heath Media, co-founder of New Waves, Who Dis?, Angels Management and Clash of Creators, and Head of Creative at 38 Entertainment Group. The timeline is on the about page.
From FAQ
Why should a company make content to hire people?
Top talent already knows the company exists. Content does the persuading.
Why does content help a company hire?
Top talent already knows the company exists and often chooses elsewhere. Content does the persuading.
How is content different from a job advert?
A job advert reaches someone at the moment they are looking. Content reaches them for months before that, and it is what they weigh when they do look.
Where has Tom applied this?
It is the same argument as his founder brand work at Stoffel Media Group and Heath Media, pointed at hiring.
How does Tom run a team he is leading?
Understand every part of the business, and work closely with the one person who owns an issue. Then step back.
What does macro and micro mean?
Macro is understanding every part of the business. Micro is working closely with the one person responsible for an issue.
What is the goal?
A team that is empowered and self sufficient, with Tom as the coach.