Bookshelf · Leaders Eat Last

Leaders Eat Last by Simon Sinek, framework 2 of 6

E.D.S.O.

The four feel-good chemicals that steer behaviour, and what each one is for.

Simon Sinek's framework, from Leaders Eat Last, pp. 11 to 94.

  1. Endorphins

    Mask physical pain so we keep going through hard physical work and endurance (p. 50).

  2. Dopamine

    Rewards progress toward a visible goal, which makes us a goal-oriented species but also prone to addiction (p. 52).

  3. Serotonin

    Gives the pride of being respected and ties leader and follower together in mutual responsibility (p. 58).

  4. Oxytocin

    Builds lasting trust, empathy and friendship through generosity, time and physical contact (p. 61).

From chapter: THE FORCE, pp. 11–94

More from this book

All 6 frameworks

Back to the bookshelf