Bookshelf · $100M Leads, 2 Bonus Chapters
$100M Leads, 2 Bonus Chapters by Alex Hormozi, framework 3 of 4
The free offer diagnosis
What a failed free offer tells you.
Alex Hormozi's framework, from $100M Leads, 2 Bonus Chapters, pp. 1 to 20.
- They don't want it
Change what you give away or how you describe it.
- They don't believe you
Answer the why behind a free or crazy offer.
- They are not seeing it
You are fishing in the wrong pond, so fix the targeting.
From pp. 1–20
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