Bookshelf · $100M Leads, 2 Bonus Chapters

$100M Leads, 2 Bonus Chapters by Alex Hormozi, framework 1 of 4

Generate flow, monetize flow, then add friction

The order Hormozi uses to bring a new offer to market.

Alex Hormozi's framework, from $100M Leads, 2 Bonus Chapters, pp. 1 to 20.

  1. Generate flow

    Start with a free or heavily discounted front end so demand and testimonials arrive and you have something to benchmark.

  2. Monetize flow

    Build further offers to upsell the people who came in.

  3. Add friction

    Raise the price of entry and the qualification demanded once the flow is proven.

From pp. 1–20

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All 4 frameworks

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