What is a realistic posting cadence for a founder?
Two to three a day, LinkedIn five times a weekday
Short form two to three times a day, LinkedIn every weekday, YouTube tested every one or two weeks.
Updated 2026-10-25
The goal is to get quickly to two to three short form pieces a day, LinkedIn five times a week on weekdays, and YouTube running, or at least tested, every one or two weeks.
What are the two daily slots that never change?
A podcast clip and a selfie video, every day. The selfie video is a low barrier to entry and cuts through. The podcast clip builds authority. Everything else is up for testing.
Questions
How often should a founder post short form?
Two to three times a day.
How often on LinkedIn?
Five times a week, every weekday.
And YouTube?
Running, or at least tested, every one or two weeks.
The playbook this belongs to: Distribution.
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