Glossary
Overwhelm the algorithm
Volume first, refine second. Every post is a shot on goal, and 80% of the way five times a day out-learns 100% three times a week.
Why does it matter?
Every post is a chance to learn. Over a quarter, three a week is 39 videos and three a day is 273, so the higher volume finds the winners faster.
How does it work?
- Lower the bar to 80% and raise the number of posts.
- Repurpose every winner into carousels and other platforms before filming more.
- Batch shoot so one day feeds the whole week.
- Refine once the volume is steady and the signals show what to keep.
Where has Tom used it?
This is how Sam Stoffel went from 0 to 500,000 followers in 10 months: a team and a system that could post three times a day.
Related terms
- Trial reels: Instagram's test posts, run two a day on top of three feed posts to test hooks, with the winners moved to the feed.
- Formats over ideas: A repeatable format beats a one-off story, because the audience can guess what comes next. Repeat it until it becomes a show.
- Views per follow: Views divided by follows for each post, the metric Tom uses most. A follow is the biggest signal short of a sale.