The Lost Chapter by Alex Hormozi, framework 2 of 2
Vista's customer scoring method
How a private equity fund grows a company by shifting acquisition toward its best customers.
Alex Hormozi's framework, from The Lost Chapter, pp. 1 to 8.
- Score current customers
Rate customers by how long they stay and how much they pay.
- Cut low value channels
Remove the channels that brought in the lowest scoring customers.
- Double down
Put more into the channels that brought in the best customers, then repeat.
From pp. 1–8
