Nine ways to promote a scorecard

The channels the authors use to get completions.

Daniel Priestley and Glen Carlson's framework, from Scorecard Marketing, pp. 47 to 128.

Website banner
A banner or pop-up on your existing site.
Email signature
A line on every email inviting people to take it.
Email and direct messages
Announce it to your database and followers.
Social profiles and posts
Post about it, then post the statistics later.
Podcasts, videos, blogs and books
Make it the next step after your content.
Events and workshops
Use it before, during or after to learn about attendees.
Advertising
Work out an allowable cost per lead and per sale first.
Joint venture partnerships
Cross-promote with non-competitors and pay a fee per completed scorecard.
Enrich and segment your data
Run your existing list through it to deepen each record.

From chapter: PART TWO SETTING UP A SCORECARD, pp. 47–128

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