The steps Greene gives for building a persona that commands attention.
Robert Greene's framework, from 48 Laws of Power, pp. 282 to 292.
Become self-conscious
See yourself as an actor and control your appearance and emotions.
Create a memorable character
Build a distinctive character that stands out, like Lincoln's homespun president.
Use drama over time
Control suspense, rhythm and timing so events unfold at a tempo you choose.
Add dramatic gestures
Use a beau geste and craft your entrances and exits.
Avoid overacting
Rely on grace and stillness more than on overdoing the part.
Play many roles
Adapt your mask to the situation and stay protean.
From chapter: LAW 25, pp. 282–292
Do not accept the roles society hands you, and forge a new identity that commands attention. Julius Caesar was the first public figure to link power and theatre, with spectacles and the dramatic crossing of the Rubicon, while Aurore Dudevant became the male persona George Sand to make a living from writing. Greene calls self-creation a Promethean task and gives steps: become self-conscious about your acting, create a memorable character like Lincoln's homespun image, use suspense and timing as Roosevelt did in his Hundred Days, use gestures like a beau geste, avoid overacting, and learn to play many roles. He says there is no reversal.
