The steps Greene gives for creating and protecting a reputation as a source of power.
Robert Greene's framework, from 48 Laws of Power, pp. 74 to 84.
Pick one outstanding quality
Base the reputation on a single sterling quality such as generosity, honesty or cunning so it works as a calling card.
Spread it slowly
Make it known to as many people as possible, subtly and with a firm foundation.
Borrow a counter image if stained
Associate with someone whose good name offsets yours.
Protect it and stay calm
Anticipate attacks and avoid defensive anger at slander.
Attack a rival's reputation with skill
Sow doubt when you are small, then use satire and ridicule once your own reputation is solid.
From chapter: LAW 5, pp. 74–84
Reputation is the cornerstone of power, and people judge by appearances. Chuko Liang scared off an army of over 150,000 by sitting calmly on a city wall, because his reputation for cunning made the empty town look like a trap. Barnum, who had no reputation, ruined his rival Peale's with doubt and later with ridicule, while Edison's crude campaign against Tesla damaged his own name. Greene says to build a reputation on one outstanding quality, spread it slowly, guard it, borrow a good name if yours is stained, and never get defensive about attacks. He says there is no reversal.
