Zoella’s Manager Answers Most Googled Questions about Influencer Industry
hi I'm Dom smes I've worked in the Creator economy since before the word influence even existed uh with names like Zoe sug Zoella Mrs hinch pixie woo...
What did Tom do on this video?
- Produced.Tom owned the production of the video itself, or the format it belongs to, end to end. Commissioning, shoot, edit, packaging and release.
- Format and strategy.Tom created or ran the format, the channel strategy or the upload plan the video sits inside, whether or not he was on the shoot.
- Commercial and sponsorship.Tom brought in, negotiated or ran the commercial deal that paid for the video or that appears inside it.
Secret Leaders.Head of Content. Owned the format relaunch and editorial strategy, the studio build, the sponsorship revenue, and the team and systems.
Era: Head of Content, Secret Leaders, Jul 2024 to May 2025.