The Personal Branding Playbook for Founders - Chris Donnelly
I then went on to co-found The Lottie Organization in the health space with my brother, and the business was valued at nine figures just 2 years after launching.
What did Tom do on this video?
- Produced.Tom owned the production of the video itself, or the format it belongs to, end to end. Commissioning, shoot, edit, packaging and release.
- Format and strategy.Tom created or ran the format, the channel strategy or the upload plan the video sits inside, whether or not he was on the shoot.
- Commercial and sponsorship.Tom brought in, negotiated or ran the commercial deal that paid for the video or that appears inside it.
Secret Leaders.Head of Content. Owned the format relaunch and editorial strategy, the studio build, the sponsorship revenue, and the team and systems.
Era: Head of Content, Secret Leaders, Jul 2024 to May 2025.