The BEST Way To Scale Meta Ads (from $300M ad spend)
I've spent over 300 million dollars on Meta ads over the past 11 years and [music] scaled thousands of ad campaigns and I can tell you there's a right way to scale and tons of wrong ways to scale.
What did Tom do on this video?
- Produced.Tom owned the production of the video itself, or the format it belongs to, end to end. Commissioning, shoot, edit, packaging and release.
- Format and strategy.Tom created or ran the format, the channel strategy or the upload plan the video sits inside, whether or not he was on the shoot.
- Commercial and sponsorship.Tom brought in, negotiated or ran the commercial deal that paid for the video or that appears inside it.
Heath Media.Head of Personal Brand and Content. Owned YouTube and channel strategy and built the in-house content team.
Era: Head of Personal Brand and Content, Heath Media, May to Sep 2026.