Questions
Working with Tom
The session, the retainer, prices and booking. 16 questions.
How can I work with Tom?
Two ways. Done by you: the free playbooks, the newsletter and the cohort. Done with you: the Power hour session, the three month sprint, the retainer, or Tom as fractional Head of Content. Most people start with the Power hour session.
From FAQ
What happens in the Power hour session?
You say what is going on in your own words. Tom asks why: why you are doing this, what success looks like and what it is costing you. Then you get a diagnosis of what is actually broken, why, and what to do on Monday, with a written record of what was found and the next three moves.
From FAQ
What does Tom charge?
The Power hour session is £600. The three month sprint is by application, through the consulting page. The Fractional Head of Content role is £3,000 to £7,500 a month, with a 6 month minimum, then monthly. The price for the retainer is being set now. The playbooks and the newsletter are free.
From FAQ
What should I prepare for the session?
The account, the business or the brand you want to work on, and the numbers you have: what you post, how often, and what has performed. Send links before the call if you can. The more Tom can see beforehand, the more of the 60 minutes goes on fixing it.
From FAQ
What happens after the session?
You leave knowing what to make, who it is for and the format it lives in, with a written record of what was found and the next moves. Most people run with it on their own. If you want Tom alongside you for the next 3 months, that is the sprint.
From FAQ
Can the session become a sprint?
Yes. Many sprints start from a session, because the session is where the plan comes from. Say so at the end of the call, or apply for a sprint on this page and mention the session you had.
From FAQ
What about refunds and rescheduling?
The refund and rescheduling policy is to confirm and will be set out here before payment opens. Until then, email contact@tomsharman.com if you need to move a booking and Tom will sort it out with you.
From FAQ
How do I book Tom?
On the booking page. You pay by card through Stripe, then pick a slot in Tom's calendar. Until payment is switched on, email contact@tomsharman.com to book.
From FAQ
What is a fractional Head of Content?
A senior person inside your business on a fixed rhythm, accountable for the content function: strategy, cadence, team, hiring, tooling and reporting. With Tom that is a 90 minute sprint every fortnight, a 30 minute check-in every week, a 14 day plan every 14 days, and one studio day a month, worldwide and remote. Some founders call the role a fractional COO. Tom has built a content function from zero five times, at Heath Media, Stoffel Media Group, Secret Leaders, Angels Management, and Campus Society and Tyro Magazine.
From FAQ
Who does Tom turn down?
Anyone unclear about their commitment. A founder does not need to be full time, since Tom joins to make the best use of their time. They do need to accept that this is work with a purpose, and that it takes time, patience and their input.
From FAQ
Does Tom speak at events?
Yes. He talks about building a personal brand from zero, working with the biggest YouTubers in the world, and the systems behind the top 1% of creators. Talks, bios and the next appearances are on the speaking page. Email contact@tomsharman.com to book him.
From FAQ
What is Tom's speaking fee?
Fees are on request and quoted per event, because a keynote, a workshop and a podcast are different jobs. Send the date, the format, the audience size and the location through the speaking form on this page, with a budget range if there is one, and Tom replies with a quote by email.
From FAQ
Does Tom travel to speak?
Yes, in person or online. Travel and accommodation are agreed per booking, along with the fee, so put the city and the date in the enquiry. For an online slot, say which platform it runs on and the time zone of the audience.
From FAQ
What AV does Tom need?
It depends on the format, and it is agreed per booking. Send the room set up with the enquiry: microphones, a screen for slides, the stage layout and who runs the sound. Tom confirms what he needs for that format before the day.
From FAQ
Can the talk be recorded?
Recording rights are agreed per booking. Say in the enquiry whether the session will be filmed, streamed or cut into clips, and where the recording will be posted, so the terms can be set before the day. Ask in the same message if you would like the footage shared with Tom.
From FAQ