Questions
The funnel
The job each format does. 11 questions.
What is a fake pod?
A format: real answers to questions written in advance, recorded in one sitting in a studio, with a guest who is there to ask. It is a podcast built for the clip. One hour in the studio for Creator Hotline gave 59 clips, two months of daily posts.
From FAQ
What is top, middle and bottom of funnel content?
The top brings new people in: the selfie video, one person, one problem, one solution. The middle keeps them: fake pods and carousels, never built for big numbers. The bottom sells: products, courses and services. Every format gets one job.
From FAQ
What does "Top, middle, bottom" mean?
Every format has a job in the funnel. The top brings people in, the middle keeps them, and the bottom sells to them directly.
From Top, middle, bottom
How do I put "Top, middle, bottom" into practice?
Give every format one stage and write it next to the format's name. Judge the top on reach and follows, the middle on return viewers, the bottom on sales. Keep the middle going even when its numbers look small. It was never built for big numbers.
From Top, middle, bottom
Why does "Top, middle, bottom" matter?
I see every format as having a job. Top of funnel brings new people in, that's the selfie video.
From Top, middle, bottom
What does "One person, one problem" mean?
One person, one problem, your authority, one solution, then follow and send it to yourself. Every top of funnel video, every time.
How do I put "One person, one problem" into practice?
Script the hook: who is it for, and what is their problem, in one breath. Add one line of authority. A number from their own story beats a CV. Give one solution they could act on today. Two solutions are two videos.
Why does "One person, one problem" matter?
Every top of funnel video is five beats. One person: call out exactly who it's for.
What does "Fake pods and hotlines" mean?
A fake pod is a format: real answers to questions written in advance, recorded in one sitting. An hour in the studio is two months of daily clips.
How do I put "Fake pods and hotlines" into practice?
Write 50 to 60 questions from the DMs, the comments and what people ask competitors. Record them in one sitting. The host is only there to ask. Answer through the eight things, then land on a story.
Why does "Fake pods and hotlines" matter?
The best way to do the middle of the funnel is fake pods. You write the questions, someone asks them, you answer on camera.