Questions
Clips
Building and cutting short clips. 6 questions.
What are the beats of a selfie clip?
Person, problem, turn, who, solution, land. Call out one person by situation, name one problem in their words, turn what they believe, say why to listen, give one move, and land on a hard line.
What is the turn?
Between two and six seconds: what they believe, then the but. The test is whether the second line contradicts the first.
How should a clip end?
A hard line in the last two seconds, then cut. If anything comes after the payoff, cut it.
What are the beats of a Q&A cutdown?
Question, turn, answer, land. The asker's question on screen with their numbers, the answer correcting the premise, one idea, then the maxim.
Does the asker have to be real?
The proximity and the social proof come from a real person asking. Written callers are fine for rehearsal, and are framed so nobody mistakes them for real people.
How do you pick the moment from long form?
It has to stand alone with a sentence of setup at most, carry one of Hormozi's seven (recency, relevancy, celebrity, proximity, conflict, unusual, ongoing), and be clip shaped: a contrarian take, a number, tactical advice, a candid admission or a real question and its answer.