---
title: "YouTube content strategist in London"
description: "Tom Sharman, UK-based YouTube content strategist: the work he has made in London, the London companies he worked at, the London creators and how to work with him."
canonical: https://tomsharman.com/youtube-content-strategist-london/
updated: 2026-10-26
---

# YouTube content strategist in London

> Tom Sharman is a UK-based YouTube content strategist and fractional Head of Content. His London work includes Niko Omilana's Prime bottle walkout at The O2 and roles at the London companies 38 Entertainment Group, NewGen and Swift Media. He ran communications for Social Media Week London aged 19.

Last updated 26 October 2026.

## What has Tom made in London?

- **[SNEAKING Into KSI's Boxing Match](https://tomsharman.com/case-studies/niko-prime-bottle/).** Niko Omilana hid inside a seven-foot Prime bottle and walked KSI to the ring at The O2 Arena in London, on 27 August 2022. 29,996,382 views. New Waves, Who Dis? made it.
- **[TheBurntChip](https://tomsharman.com/case-studies/theburntchip/).** Highlights of the 27 videos Tom made with the channel include trapping YouTubers in a London townhouse for 50 hours in total darkness.
- **[EE x England with Ollie Ball](https://tomsharman.com/case-studies/ee-england-ollie-ball/).** Ollie Ball filmed from EE's box at Wembley Stadium, and with the England squad, for EE.
- **[Rebel FC](https://tomsharman.com/case-studies/rebel-fc/).** A feature-length documentary about the Wembley Cup, made with Calfreezy.

## Which London companies has Tom worked at?

| Company | What it is | Tom's role |
| --- | --- | --- |
| 38 Entertainment Group | A London esports and entertainment company, owner of Ellevens Esports and Combat Gaming | Head of Creative, Feb 2020 to Jun 2021 |
| NewGen, formerly Kairos Media | A London gaming and influencer marketing agency | Account Manager and Project Lead, XBOX and LG, Jul to Nov 2020 |
| Swift Media | A London talent management company for content creators | Head of Talent Management, Nov 2023 to Jul 2024 |
| Campus Society & Tyro Magazine | A London student networking app and its student magazine | Social & Content Lead, Nov 2016 to Sep 2018 |
| Social Media Week London | The London edition of Social Media Week | Communications Manager, Jul to Oct 2015, aged 19 |
| Ravensbourne University London | The VRUK Festival | Social Media Manager, VRUK Festival, Jan to Feb 2016 |

## Which London creators has Tom worked with?

Niko Omilana, Calfreezy, AnEsonGib and NDL, through New Waves, Who Dis?, which also did videography for the Sidemen. All five are London based.

- [Niko Omilana](https://tomsharman.com/case-studies/niko-omilana/): the KKK prank, the Prime bottle walkout and The Biggest Menace.
- [I Pranked America's Most Racist Man](https://tomsharman.com/case-studies/kkk-video/): 47,563,094 views, produced end to end by Tom.
- [The Biggest Menace](https://tomsharman.com/case-studies/the-biggest-menace/): 78,000,000 views across seven episodes and the trailer.

## Where has the London work been covered?

- **BBC Sport** covered Combat Corona, at 38 Entertainment Group.
- **LADbible** and **Dexerto** covered the Prime bottle walkout.
- **New Digital Age** interviewed Tom on 13 October 2026, on creators as the new media companies.

## How do you work with Tom from London?

The Power hour session runs on video, so it works wherever you are. Tom's talks and webinars run on UK time; the next ones are on the [speaking page](https://tomsharman.com/speaking/).

- **[Power hour session](https://tomsharman.com/consulting/#book), £600.** 60 minute video call. The fundamentals, applied to you. What to make, for whom and in which format.
- **[The three month sprint](https://tomsharman.com/consulting/#sprint), by application (2 spots left).** 6 fortnightly 60 minute calls. A seat in your team. The 3 month plan. Fortnightly accountability.
- **[Fractional Head of Content](https://tomsharman.com/consulting/#fractional), £3,000 to £7,500 a month, 6 month minimum, then monthly (1 spot left).** Fractional head of content, or fractional COO, for creator and founder-led businesses. I run your content function end to end. Strategy, cadence, team, hiring, tooling and reporting. A senior seat in the business for the cost of a fraction of a full time hire. Worldwide and remote.

## Questions

### Is Tom Sharman based in London?

Tom is UK based. His London work includes roles at 38 Entertainment Group, NewGen, Swift Media and Campus Society, and shoots such as Niko Omilana's Prime bottle walkout at The O2.

### Which London YouTubers has Tom worked with?

Niko Omilana, Calfreezy, AnEsonGib and NDL through New Waves, Who Dis?, which also did videography for the Sidemen.

### How much does a YouTube strategist in London cost?

Tom's Power hour session is £600 for 60 minutes on video. The three month sprint is by application. The Fractional Head of Content role is £3,000 to £7,500 a month.

## Read next

- [SNEAKING Into KSI's Boxing Match](https://tomsharman.com/case-studies/niko-prime-bottle/): At The O2.
- [Content strategist in the UK](https://tomsharman.com/content-strategist-uk/)
- [Work with Tom](https://tomsharman.com/consulting/)