---
title: "Ali Abdaal’s guide to winning on YouTube (2024)"
description: "Ali Abdaal’s guide to winning on YouTube (2024), on Secret Leaders. 153 views."
canonical: https://tomsharman.com/videos/zFozVmXlsO8/
updated: 2026-10-25
---

# Ali Abdaal’s guide to winning on YouTube (2024)

- Channel: Secret Leaders
- Made for: Secret Leaders
- Published: 2024-09-03
- Views: 153 (production tracker)
- Watch: https://www.youtube.com/watch?v=zFozVmXlsO8
- Form: long, 5:42

overnight success overnight success exactly um and you know about 5,000 something Studio have gone through my YouTuber Academy course these are students who pay several thousand to...

## What did Tom do on this video?

- **Produced.** Tom owned the production of the video itself, or the format it belongs to, end to end. Commissioning, shoot, edit, packaging and release.
- **Format and strategy.** Tom created or ran the format, the channel strategy or the upload plan the video sits inside, whether or not he was on the shoot.
- **Commercial and sponsorship.** Tom brought in, negotiated or ran the commercial deal that paid for the video or that appears inside it.

**Secret Leaders.** Head of Content. Owned the format relaunch and editorial strategy, the studio build, the sponsorship revenue, and the team and systems.

Era: Head of Content, Secret Leaders, Jul 2024 to May 2025.