---
title: "Redbull & Huel's PR Expert Talks Marketing Hacks To Go Viral"
description: "Redbull & Huel's PR Expert Talks Marketing Hacks To Go Viral, on Secret Leaders. 907 views."
canonical: https://tomsharman.com/videos/yduC06I27f8/
updated: 2026-10-25
---

# Redbull & Huel's PR Expert Talks Marketing Hacks To Go Viral

- Channel: Secret Leaders
- Made for: Secret Leaders
- Published: 2025-03-04
- Views: 907 (production tracker)
- Watch: https://www.youtube.com/watch?v=yduC06I27f8
- Form: long, 1:20:39

Emily Austen has been the architect behind some of the most significant brand moments of the past decade.

## What did Tom do on this video?

- **Produced.** Tom owned the production of the video itself, or the format it belongs to, end to end. Commissioning, shoot, edit, packaging and release.
- **Format and strategy.** Tom created or ran the format, the channel strategy or the upload plan the video sits inside, whether or not he was on the shoot.
- **Commercial and sponsorship.** Tom brought in, negotiated or ran the commercial deal that paid for the video or that appears inside it.

**Secret Leaders.** Head of Content. Owned the format relaunch and editorial strategy, the studio build, the sponsorship revenue, and the team and systems.

Era: Head of Content, Secret Leaders, Jul 2024 to May 2025.