---
title: "How COVID turned a $2M goal into $240M🤯 #Shorts #money"
description: "How COVID turned a $2M goal into $240M🤯 #Shorts #money, on Secret Leaders. 125 views."
canonical: https://tomsharman.com/videos/v4cXUNAPP3E/
updated: 2026-10-25
---

# How COVID turned a $2M goal into $240M🤯 #Shorts #money

- Channel: Secret Leaders
- Made for: Secret Leaders
- Published: 2025-04-02
- Views: 125 (YouTube, read 2026-10-26; added by hand, not in the tracker)
- Watch: https://www.youtube.com/watch?v=v4cXUNAPP3E
- Form: short, 0:32

## What did Tom do on this video?

- **Produced.** Tom owned the production of the video itself, or the format it belongs to, end to end. Commissioning, shoot, edit, packaging and release.
- **Format and strategy.** Tom created or ran the format, the channel strategy or the upload plan the video sits inside, whether or not he was on the shoot.
- **Commercial and sponsorship.** Tom brought in, negotiated or ran the commercial deal that paid for the video or that appears inside it.

Filed from the company default for Tom's role there.

**Secret Leaders.** Head of Content. Owned the format relaunch and editorial strategy, the studio build, the sponsorship revenue, and the team and systems.

Era: Head of Content, Secret Leaders, Jul 2024 to May 2025.