---
title: "I'll change the way you think about Google Ads."
description: "I'll change the way you think about Google Ads., on Ben Heath - Google Ads. 0 views."
canonical: https://tomsharman.com/videos/u7ZaFBfzIco/
updated: 2026-10-25
---

# I'll change the way you think about Google Ads.

- Channel: Ben Heath - Google Ads
- Made for: Heath Media
- Published: unknown
- Views: 0 (production tracker)
- Watch: https://www.youtube.com/watch?v=u7ZaFBfzIco
- Form: long, 7:36

If you ran Google Ads 5 years ago, and you tried to run the same way again today, you will lose money.

## What did Tom do on this video?

- **Produced.** Tom owned the production of the video itself, or the format it belongs to, end to end. Commissioning, shoot, edit, packaging and release.
- **Format and strategy.** Tom created or ran the format, the channel strategy or the upload plan the video sits inside, whether or not he was on the shoot.
- **Commercial and sponsorship.** Tom brought in, negotiated or ran the commercial deal that paid for the video or that appears inside it.

**Heath Media.** Head of Personal Brand and Content. Owned YouTube and channel strategy and built the in-house content team.

Era: Head of Personal Brand and Content, Heath Media, May to Sep 2026.