---
title: "How To WIN As An Influencer In 2025"
description: "How To WIN As An Influencer In 2025, on Secret Leaders. 1,034 views."
canonical: https://tomsharman.com/videos/qthQP7yc-Bo/
updated: 2026-10-25
---

# How To WIN As An Influencer In 2025

- Channel: Secret Leaders
- Made for: Secret Leaders
- Published: 2024-12-03
- Views: 1,034 (production tracker)
- Watch: https://www.youtube.com/watch?v=qthQP7yc-Bo
- Form: long, 1:04:36

Evolution I don't know 12 15 years or so and it's got to a really large scale and there are so many players in the market and there's so much money still flooding...

## What did Tom do on this video?

- **Produced.** Tom owned the production of the video itself, or the format it belongs to, end to end. Commissioning, shoot, edit, packaging and release.
- **Format and strategy.** Tom created or ran the format, the channel strategy or the upload plan the video sits inside, whether or not he was on the shoot.
- **Commercial and sponsorship.** Tom brought in, negotiated or ran the commercial deal that paid for the video or that appears inside it.

**Secret Leaders.** Head of Content. Owned the format relaunch and editorial strategy, the studio build, the sponsorship revenue, and the team and systems.

Era: Head of Content, Secret Leaders, Jul 2024 to May 2025.