---
title: "Niko Attempts The Penny Challenge"
description: "Niko Attempts The Penny Challenge, on NDL. 2,650,268 views."
canonical: https://tomsharman.com/videos/p4jmzZG_zjY/
updated: 2026-10-25
---

# Niko Attempts The Penny Challenge

- Channel: NDL
- Made for: New Waves, Who Dis?
- Published: 2023-03-31
- Views: 2,650,268 (production tracker)
- Watch: https://www.youtube.com/watch?v=p4jmzZG_zjY
- Form: long, 10:48

dollars and sixty cents in New York City which means if we convert that I need to make 17 pounds and five pence to beat his score and prove that London do it...

## What did Tom do on this video?

- **Produced.** Tom owned the production of the video itself, or the format it belongs to, end to end. Commissioning, shoot, edit, packaging and release.
- **Format and strategy.** Tom created or ran the format, the channel strategy or the upload plan the video sits inside, whether or not he was on the shoot.
- **Talent supplied.** Tom sourced, represented or booked one or more of the people appearing in the video.

**New Waves, Who Dis?** Co-Founder and Head of Talent Management. Ran all four lanes: creative and format development, production and delivery, commercial, and talent management.

Era: Co-Founder and Head of Talent Management, New Waves, Who Dis?, Jun 2021 to Nov 2023.