---
title: "Deborah Meaden: What You Don't See On Dragons' Den!"
description: "Deborah Meaden: What You Don't See On Dragons' Den!, on Secret Leaders. 201,216 views."
canonical: https://tomsharman.com/videos/oGKVfH9DzyI/
updated: 2026-10-25
---

# Deborah Meaden: What You Don't See On Dragons' Den!

- Channel: Secret Leaders
- Made for: Secret Leaders
- Published: 2024-11-05
- Views: 201,216 (production tracker)
- Watch: https://www.youtube.com/watch?v=oGKVfH9DzyI
- Form: long, 58:51

sort of 11 to 16 and a lot of grandparents and parents um but what I want it to be is a book that stays on a bookshelf you know that they think oh...

## What did Tom do on this video?

- **Produced.** Tom owned the production of the video itself, or the format it belongs to, end to end. Commissioning, shoot, edit, packaging and release.
- **Format and strategy.** Tom created or ran the format, the channel strategy or the upload plan the video sits inside, whether or not he was on the shoot.
- **Commercial and sponsorship.** Tom brought in, negotiated or ran the commercial deal that paid for the video or that appears inside it.

**Secret Leaders.** Head of Content. Owned the format relaunch and editorial strategy, the studio build, the sponsorship revenue, and the team and systems.

Era: Head of Content, Secret Leaders, Jul 2024 to May 2025.