---
title: "Zoella’s Manager Answers Most Googled Questions about Influencer Industry"
description: "Zoella’s Manager Answers Most Googled Questions about Influencer Industry, on Secret Leaders. 133 views."
canonical: https://tomsharman.com/videos/jhJb304qES0/
updated: 2026-10-25
---

# Zoella’s Manager Answers Most Googled Questions about Influencer Industry

- Channel: Secret Leaders
- Made for: Secret Leaders
- Published: 2024-12-08
- Views: 133 (production tracker)
- Watch: https://www.youtube.com/watch?v=jhJb304qES0
- Form: long, 4:02

hi I'm Dom smes I've worked in the Creator economy since before the word influence even existed uh with names like Zoe sug Zoella Mrs hinch pixie woo...

## What did Tom do on this video?

- **Produced.** Tom owned the production of the video itself, or the format it belongs to, end to end. Commissioning, shoot, edit, packaging and release.
- **Format and strategy.** Tom created or ran the format, the channel strategy or the upload plan the video sits inside, whether or not he was on the shoot.
- **Commercial and sponsorship.** Tom brought in, negotiated or ran the commercial deal that paid for the video or that appears inside it.

**Secret Leaders.** Head of Content. Owned the format relaunch and editorial strategy, the studio build, the sponsorship revenue, and the team and systems.

Era: Head of Content, Secret Leaders, Jul 2024 to May 2025.