---
title: "Why selling to the BBC was a terrible idea!"
description: "Why selling to the BBC was a terrible idea!, on Secret Leaders. 734 views."
canonical: https://tomsharman.com/videos/iu36L3jWNG0/
updated: 2026-10-25
---

# Why selling to the BBC was a terrible idea!

- Channel: Secret Leaders
- Made for: Secret Leaders
- Published: 2024-10-10
- Views: 734 (production tracker)
- Watch: https://www.youtube.com/watch?v=iu36L3jWNG0
- Form: long, 6:18

in reading and researching about it before you sold 75% of the business to the BBC worldwide in 2007 can you tell us about that experience going from an...

## What did Tom do on this video?

- **Produced.** Tom owned the production of the video itself, or the format it belongs to, end to end. Commissioning, shoot, edit, packaging and release.
- **Format and strategy.** Tom created or ran the format, the channel strategy or the upload plan the video sits inside, whether or not he was on the shoot.
- **Commercial and sponsorship.** Tom brought in, negotiated or ran the commercial deal that paid for the video or that appears inside it.

**Secret Leaders.** Head of Content. Owned the format relaunch and editorial strategy, the studio build, the sponsorship revenue, and the team and systems.

Era: Head of Content, Secret Leaders, Jul 2024 to May 2025.