---
title: "How Caspar Lee’s Business Makes YouTubers A Lot of Money"
description: "How Caspar Lee’s Business Makes YouTubers A Lot of Money, on Secret Leaders. 2,980 views."
canonical: https://tomsharman.com/videos/iXmvOokbIn8/
updated: 2026-10-25
---

# How Caspar Lee’s Business Makes YouTubers A Lot of Money

- Channel: Secret Leaders
- Made for: Secret Leaders
- Published: 2024-12-10
- Views: 2,980 (production tracker)
- Watch: https://www.youtube.com/watch?v=iXmvOokbIn8
- Form: long, 1:28:44

one of the most fascinating shifts in modern business we invested in a company called faet which sold for 1.5 billion from being one of YouTube's biggest stars with over 7 million subscribers he...

## What did Tom do on this video?

- **Produced.** Tom owned the production of the video itself, or the format it belongs to, end to end. Commissioning, shoot, edit, packaging and release.
- **Format and strategy.** Tom created or ran the format, the channel strategy or the upload plan the video sits inside, whether or not he was on the shoot.
- **Commercial and sponsorship.** Tom brought in, negotiated or ran the commercial deal that paid for the video or that appears inside it.

**Secret Leaders.** Head of Content. Owned the format relaunch and editorial strategy, the studio build, the sponsorship revenue, and the team and systems.

Era: Head of Content, Secret Leaders, Jul 2024 to May 2025.