---
title: "$100 vs $100,000 Facebook Ads Strategy"
description: "$100 vs $100,000 Facebook Ads Strategy, on Ben Heath. 0 views."
canonical: https://tomsharman.com/videos/du6rDgRf06g/
updated: 2026-10-25
---

# $100 vs $100,000 Facebook Ads Strategy

- Channel: Ben Heath
- Made for: Heath Media
- Published: unknown
- Views: 0 (production tracker)
- Watch: https://www.youtube.com/watch?v=du6rDgRf06g
- Form: long, 21:36

If you're spending $100 a month on Meta ads, and you're running the same strategy as a business spending $100,000 a month, you're not being scrappy, you're setting money on fire.

## What did Tom do on this video?

- **Produced.** Tom owned the production of the video itself, or the format it belongs to, end to end. Commissioning, shoot, edit, packaging and release.
- **Format and strategy.** Tom created or ran the format, the channel strategy or the upload plan the video sits inside, whether or not he was on the shoot.
- **Commercial and sponsorship.** Tom brought in, negotiated or ran the commercial deal that paid for the video or that appears inside it.

**Heath Media.** Head of Personal Brand and Content. Owned YouTube and channel strategy and built the in-house content team.

Era: Head of Personal Brand and Content, Heath Media, May to Sep 2026.