---
title: "The $1BN CEO who beat Nike and Adidas in 9 years"
description: "The $1BN CEO who beat Nike and Adidas in 9 years, on Secret Leaders. 6,683 views."
canonical: https://tomsharman.com/videos/cTFpKlvOKYA/
updated: 2026-10-25
---

# The $1BN CEO who beat Nike and Adidas in 9 years

- Channel: Secret Leaders
- Made for: Secret Leaders
- Published: 2025-02-04
- Views: 6,683 (production tracker)
- Watch: https://www.youtube.com/watch?v=cTFpKlvOKYA
- Form: long, 1:11:15

starting with just £25,000 Tom be went from standing outside luxury gyms pitching to personal trainers to building a $1 billion sportsware Empire it very much felt like someone in Oregon...

## What did Tom do on this video?

- **Produced.** Tom owned the production of the video itself, or the format it belongs to, end to end. Commissioning, shoot, edit, packaging and release.
- **Format and strategy.** Tom created or ran the format, the channel strategy or the upload plan the video sits inside, whether or not he was on the shoot.
- **Commercial and sponsorship.** Tom brought in, negotiated or ran the commercial deal that paid for the video or that appears inside it.

**Secret Leaders.** Head of Content. Owned the format relaunch and editorial strategy, the studio build, the sponsorship revenue, and the team and systems.

Era: Head of Content, Secret Leaders, Jul 2024 to May 2025.