---
title: "The business behind boxing 🥊"
description: "The business behind boxing 🥊, on Secret Leaders. 107 views."
canonical: https://tomsharman.com/videos/U5b_iY6OPUA/
updated: 2026-10-25
---

# The business behind boxing 🥊

- Channel: Secret Leaders
- Made for: Secret Leaders
- Published: 2025-04-24
- Views: 107 (production tracker)
- Watch: https://www.youtube.com/watch?v=U5b_iY6OPUA
- Form: short, 1:28

Coming from the outside, which I am, trying to understand how the business of boxing actually makes sense and work.

## What did Tom do on this video?

- **Produced.** Tom owned the production of the video itself, or the format it belongs to, end to end. Commissioning, shoot, edit, packaging and release.
- **Format and strategy.** Tom created or ran the format, the channel strategy or the upload plan the video sits inside, whether or not he was on the shoot.
- **Commercial and sponsorship.** Tom brought in, negotiated or ran the commercial deal that paid for the video or that appears inside it.

**Secret Leaders.** Head of Content. Owned the format relaunch and editorial strategy, the studio build, the sponsorship revenue, and the team and systems.

Era: Head of Content, Secret Leaders, Jul 2024 to May 2025.