---
title: "Why 8 Out of 10 Restaurants Fail And How the Best Survive"
description: "Why 8 Out of 10 Restaurants Fail And How the Best Survive, on Secret Leaders. 389 views."
canonical: https://tomsharman.com/videos/Lo2kqTwFxIs/
updated: 2026-10-25
---

# Why 8 Out of 10 Restaurants Fail And How the Best Survive

- Channel: Secret Leaders
- Made for: Secret Leaders
- Published: 2025-04-11
- Views: 389 (production tracker)
- Watch: https://www.youtube.com/watch?v=Lo2kqTwFxIs
- Form: long, 14:47

A month later, the dining room's half empty on a Saturday night, and 6 months in, you're staring at spreadsheets, wondering if you'll make it to the oneyear mark.

## What did Tom do on this video?

- **Produced.** Tom owned the production of the video itself, or the format it belongs to, end to end. Commissioning, shoot, edit, packaging and release.
- **Format and strategy.** Tom created or ran the format, the channel strategy or the upload plan the video sits inside, whether or not he was on the shoot.
- **Commercial and sponsorship.** Tom brought in, negotiated or ran the commercial deal that paid for the video or that appears inside it.

**Secret Leaders.** Head of Content. Owned the format relaunch and editorial strategy, the studio build, the sponsorship revenue, and the team and systems.

Era: Head of Content, Secret Leaders, Jul 2024 to May 2025.