---
title: "How to Earn Millions by charging $0"
description: "How to Earn Millions by charging $0, on Secret Leaders. 861 views."
canonical: https://tomsharman.com/videos/JNDPXwZ4S9s/
updated: 2026-10-25
---

# How to Earn Millions by charging $0

- Channel: Secret Leaders
- Made for: Secret Leaders
- Published: 2024-10-25
- Views: 861 (production tracker)
- Watch: https://www.youtube.com/watch?v=JNDPXwZ4S9s
- Form: long, 21:31

fairness I don't pay for his substack um um I pay for his podcast $100 a year and I pay for his waking up app which is like maybe 100 quid a year or something...

## What did Tom do on this video?

- **Produced.** Tom owned the production of the video itself, or the format it belongs to, end to end. Commissioning, shoot, edit, packaging and release.
- **Format and strategy.** Tom created or ran the format, the channel strategy or the upload plan the video sits inside, whether or not he was on the shoot.
- **Commercial and sponsorship.** Tom brought in, negotiated or ran the commercial deal that paid for the video or that appears inside it.

**Secret Leaders.** Head of Content. Owned the format relaunch and editorial strategy, the studio build, the sponsorship revenue, and the team and systems.

Era: Head of Content, Secret Leaders, Jul 2024 to May 2025.