---
title: "The BEST Way To Scale Meta Ads (from $300M ad spend)"
description: "The BEST Way To Scale Meta Ads (from $300M ad spend), on Ben Heath. 0 views."
canonical: https://tomsharman.com/videos/FyWyHJh_6Ng/
updated: 2026-10-25
---

# The BEST Way To Scale Meta Ads (from $300M ad spend)

- Channel: Ben Heath
- Made for: Heath Media
- Published: unknown
- Views: 0 (production tracker)
- Watch: https://www.youtube.com/watch?v=FyWyHJh_6Ng
- Form: long, 23:01

I've spent over 300 million dollars on Meta ads over the past 11 years and [music] scaled thousands of ad campaigns and I can tell you there's a right way to scale and tons of wrong ways to scale.

## What did Tom do on this video?

- **Produced.** Tom owned the production of the video itself, or the format it belongs to, end to end. Commissioning, shoot, edit, packaging and release.
- **Format and strategy.** Tom created or ran the format, the channel strategy or the upload plan the video sits inside, whether or not he was on the shoot.
- **Commercial and sponsorship.** Tom brought in, negotiated or ran the commercial deal that paid for the video or that appears inside it.

**Heath Media.** Head of Personal Brand and Content. Owned YouTube and channel strategy and built the in-house content team.

Era: Head of Personal Brand and Content, Heath Media, May to Sep 2026.