---
title: "How To Succeed with a NEW Google Ads Account"
description: "How To Succeed with a NEW Google Ads Account, on Ben Heath - Google Ads. 0 views."
canonical: https://tomsharman.com/videos/Enzbe0A_9iM/
updated: 2026-10-25
---

# How To Succeed with a NEW Google Ads Account

- Channel: Ben Heath - Google Ads
- Made for: Heath Media
- Published: unknown
- Views: 0 (production tracker)
- Watch: https://www.youtube.com/watch?v=Enzbe0A_9iM
- Form: long, 23:33

Remember, with a clicks-based optimization, Google thinks it has got you what you want if someone accidentally clicks and then immediately clicks the back button to go back to to Google or wherever they were previously.

## What did Tom do on this video?

- **Produced.** Tom owned the production of the video itself, or the format it belongs to, end to end. Commissioning, shoot, edit, packaging and release.
- **Format and strategy.** Tom created or ran the format, the channel strategy or the upload plan the video sits inside, whether or not he was on the shoot.
- **Commercial and sponsorship.** Tom brought in, negotiated or ran the commercial deal that paid for the video or that appears inside it.

**Heath Media.** Head of Personal Brand and Content. Owned YouTube and channel strategy and built the in-house content team.

Era: Head of Personal Brand and Content, Heath Media, May to Sep 2026.