---
title: "Nike missed out on a couple of MASSIVE marketing opportunities at this world cup. You’d expect so much…"
description: "Nike missed out on a couple of MASSIVE marketing opportunities at this world cup. You’d expect so much…, on Ben Heath. 47,446 views."
canonical: https://tomsharman.com/videos/Da0UiKlqbxV/
updated: 2026-10-25
---

# Nike missed out on a couple of MASSIVE marketing opportunities at this world cup. You’d expect so much…

- Channel: Ben Heath
- Made for: Heath Media
- Published: 2026-07-15
- Views: 47,446 (YouTube, read 2026-10-25; added by hand, not in the tracker)
- Watch: https://www.instagram.com/reel/Da0UiKlqbxV/ (no longer public)
- Form: short

## What did Tom do on this video?

- **Produced.** Tom owned the production of the video itself, or the format it belongs to, end to end. Commissioning, shoot, edit, packaging and release.
- **Format and strategy.** Tom created or ran the format, the channel strategy or the upload plan the video sits inside, whether or not he was on the shoot.
- **Commercial and sponsorship.** Tom brought in, negotiated or ran the commercial deal that paid for the video or that appears inside it.

**Heath Media.** Head of Personal Brand and Content. Owned YouTube and channel strategy and built the in-house content team.

Era: Head of Personal Brand and Content, Heath Media, May to Sep 2026.