---
title: "When it comes to followers it really is quality over quantity"
description: "When it comes to followers it really is quality over quantity, on Sam Stoffel. 1,028,928 views."
canonical: https://tomsharman.com/videos/DUaSFjIDBnr/
updated: 2026-10-25
---

# When it comes to followers it really is quality over quantity

- Channel: Sam Stoffel
- Made for: Stoffel Media Group
- Published: 2026-02-06
- Views: 1,028,928 (YouTube, read 2026-10-25; added by hand, not in the tracker)
- Watch: https://www.instagram.com/reel/DUaSFjIDBnr/ (no longer public)
- Form: short

## What did Tom do on this video?

- **Produced.** Tom owned the production of the video itself, or the format it belongs to, end to end. Commissioning, shoot, edit, packaging and release.
- **Format and strategy.** Tom created or ran the format, the channel strategy or the upload plan the video sits inside, whether or not he was on the shoot.

**Stoffel Media Group.** Head of Content. Built the team, the systems and the creative direction from nothing.

Era: Head of Content and Content Consultant, Stoffel Media Group, Jun 2025 to May 2026.