---
title: "Why I REJECTED investing in KSI's Prime Hydration!"
description: "Why I REJECTED investing in KSI's Prime Hydration!, on Secret Leaders. 790 views."
canonical: https://tomsharman.com/videos/DKZX_7hViR4/
updated: 2026-10-25
---

# Why I REJECTED investing in KSI's Prime Hydration!

- Channel: Secret Leaders
- Made for: Secret Leaders
- Published: 2024-09-30
- Views: 790 (production tracker)
- Watch: https://www.youtube.com/watch?v=DKZX_7hViR4
- Form: long, 7:11

I don't know about febles but I do know about prime cuz I was in invited to invest in that company that ended up making Prime and I obviously missed out...

## What did Tom do on this video?

- **Produced.** Tom owned the production of the video itself, or the format it belongs to, end to end. Commissioning, shoot, edit, packaging and release.
- **Format and strategy.** Tom created or ran the format, the channel strategy or the upload plan the video sits inside, whether or not he was on the shoot.
- **Commercial and sponsorship.** Tom brought in, negotiated or ran the commercial deal that paid for the video or that appears inside it.

**Secret Leaders.** Head of Content. Owned the format relaunch and editorial strategy, the studio build, the sponsorship revenue, and the team and systems.

Era: Head of Content, Secret Leaders, Jul 2024 to May 2025.