---
title: "How Rolex Turns Over $11 Billion But Makes $0 Profit"
description: "How Rolex Turns Over $11 Billion But Makes $0 Profit, on Secret Leaders. 1,106 views."
canonical: https://tomsharman.com/videos/AcdUJLMxXx8/
updated: 2026-10-25
---

# How Rolex Turns Over $11 Billion But Makes $0 Profit

- Channel: Secret Leaders
- Made for: Secret Leaders
- Published: 2025-02-28
- Views: 1,106 (production tracker)
- Watch: https://www.youtube.com/watch?v=AcdUJLMxXx8
- Form: long, 14:03

in 1881 H was orphaned at a young age now despite this he showed an early aptitude for business and a fascination with watches wisdorf was a Visionary who...

## What did Tom do on this video?

- **Produced.** Tom owned the production of the video itself, or the format it belongs to, end to end. Commissioning, shoot, edit, packaging and release.
- **Format and strategy.** Tom created or ran the format, the channel strategy or the upload plan the video sits inside, whether or not he was on the shoot.
- **Commercial and sponsorship.** Tom brought in, negotiated or ran the commercial deal that paid for the video or that appears inside it.

**Secret Leaders.** Head of Content. Owned the format relaunch and editorial strategy, the studio build, the sponsorship revenue, and the team and systems.

Era: Head of Content, Secret Leaders, Jul 2024 to May 2025.