---
title: "Why Dominos gave away FREE Rolexes & reacting to cringe CEOs"
description: "Why Dominos gave away FREE Rolexes & reacting to cringe CEOs, on Secret Leaders. 150 views."
canonical: https://tomsharman.com/videos/8GUKLZmO4Js/
updated: 2026-10-25
---

# Why Dominos gave away FREE Rolexes & reacting to cringe CEOs

- Channel: Secret Leaders
- Made for: Secret Leaders
- Published: 2025-02-21
- Views: 150 (production tracker)
- Watch: https://www.youtube.com/watch?v=8GUKLZmO4Js
- Form: long, 32:43

Johnson's new like space dust you know he like calls out ag1 and all that I bought his product I think it's called blueprint is that right yeah it arrived...

## What did Tom do on this video?

- **Produced.** Tom owned the production of the video itself, or the format it belongs to, end to end. Commissioning, shoot, edit, packaging and release.
- **Format and strategy.** Tom created or ran the format, the channel strategy or the upload plan the video sits inside, whether or not he was on the shoot.
- **Commercial and sponsorship.** Tom brought in, negotiated or ran the commercial deal that paid for the video or that appears inside it.

**Secret Leaders.** Head of Content. Owned the format relaunch and editorial strategy, the studio build, the sponsorship revenue, and the team and systems.

Era: Head of Content, Secret Leaders, Jul 2024 to May 2025.