---
title: "Big up @The Edit Ldn and 2K for inviting me down to @sneakerness_uk to check out some basketball talent…"
description: "Big up @The Edit Ldn and 2K for inviting me down to @sneakerness_uk to check out some basketball talent…, on Culture Force. 468,000 views."
canonical: https://tomsharman.com/videos/7286139614077766944/
updated: 2026-10-25
---

# Big up @The Edit Ldn and 2K for inviting me down to @sneakerness_uk to check out some basketball talent…

- Channel: Culture Force
- Made for: New Waves, Who Dis?
- Published: 2023-10-04
- Views: 468,000 (YouTube, read 2026-10-25; added by hand, not in the tracker)
- Watch: https://www.tiktok.com/@cultureforce/video/7286139614077766944 (no longer public)
- Form: short

## What did Tom do on this video?

- **Talent supplied.** Tom sourced, represented or booked one or more of the people appearing in the video.
- **Commercial and sponsorship.** Tom brought in, negotiated or ran the commercial deal that paid for the video or that appears inside it.

**New Waves, Who Dis?** Co-Founder and Head of Talent Management. Ran all four lanes: creative and format development, production and delivery, commercial, and talent management.

Era: Co-Founder and Head of Talent Management, New Waves, Who Dis?, Jun 2021 to Nov 2023.