---
title: "Elton John Spent $60K Because of THIS Genius Marketing Move"
description: "Elton John Spent $60K Because of THIS Genius Marketing Move, on Secret Leaders. 102 views."
canonical: https://tomsharman.com/videos/-DB6iQayOLg/
updated: 2026-10-25
---

# Elton John Spent $60K Because of THIS Genius Marketing Move

- Channel: Secret Leaders
- Made for: Secret Leaders
- Published: 2025-03-16
- Views: 102 (production tracker)
- Watch: https://www.youtube.com/watch?v=-DB6iQayOLg
- Form: long, 5:11

how much is that um that then wasn't a nor for not I imagine it probably came to about 60,000 in terms of telling not much left but you know we had others other stuff...

## What did Tom do on this video?

- **Produced.** Tom owned the production of the video itself, or the format it belongs to, end to end. Commissioning, shoot, edit, packaging and release.
- **Format and strategy.** Tom created or ran the format, the channel strategy or the upload plan the video sits inside, whether or not he was on the shoot.
- **Commercial and sponsorship.** Tom brought in, negotiated or ran the commercial deal that paid for the video or that appears inside it.

**Secret Leaders.** Head of Content. Owned the format relaunch and editorial strategy, the studio build, the sponsorship revenue, and the team and systems.

Era: Head of Content, Secret Leaders, Jul 2024 to May 2025.