---
title: "The Content Operators"
description: "Tom's own business. A consultancy and agency for creators, entrepreneurs and brands, and a cohort starting January 2027."
canonical: https://tomsharman.com/the-content-operators/
updated: 2026-10-25
---

# The Content Operators

> Tom's own business. A consultancy and agency for creators, entrepreneurs and brands, and a cohort starting January 2027.

Strategy is a deck. This is a system that ships.

## What is The Content Operators?

Tom's own business. A consultancy and agency that works with creators, entrepreneurs and brands to help them level up. It is built on one idea: the people who win online run a system. Formats that repeat. A cadence the team can hold. A feedback loop that tells you what to kill.

The name is the point. Operators do the work. The brand is built to look like something you operate, so the claim is in the design before anyone reads a word.

## What is the January 2027 cohort?

A cohort for creators and founders who want to run the system themselves, with Tom. It opens in January 2027. Dates, price and the full outline go to the waitlist first.

## What will it cover?

The material is [The Content Operators Playbook](/playbooks/): positioning, content, the funnel, distribution, how Tom works, the formats and the anatomy of a clip. The cohort is where you put them to work on your own channel.

## Where is the full site?

At [thecontentoperators.com](https://thecontentoperators.com). It is not live yet.

## Questions

### What is The Content Operators?

Tom's own business. A consultancy and agency that works with creators, entrepreneurs and brands to help them level up, built on one idea: the people who win online run a system. Formats that repeat, a cadence the team can hold, and a feedback loop that says what to kill.

### When does The Content Operators cohort start?

January 2027. It is for creators and founders who want to run the content system themselves, with Tom, using The Operator's Playbooks on their own channel. Dates, price and the full outline go to the waitlist first, on The Content Operators page, before they are published anywhere else.

### What does the cohort cover?

The Content Operators Playbook: positioning, content, the funnel, distribution, how Tom works, the formats and the anatomy of a clip. The cohort is where you put them to work on your own channel, with Tom.