--- title: "Press" description: "Coverage of the work Tom Sharman has done, with his involvement stated against each piece. Three pieces name him directly." canonical: https://tomsharman.com/press/ updated: 2026-10-25 --- # Press Most of this coverage is about the work. The KKK video, Clash of Creators, Combat Gaming and the Duracell deal were all covered. Tom's name is in three of the pieces below. For each one, his involvement is stated next to it, taken from his role at the time. - **New Digital Age**: [From bedroom vlogs to prime time budgets: how Tom Sharman is rewriting the rules of the creator economy](https://newdigitalage.co/creators/from-bedroom-vlogs-to-prime-time-budgets-how-tom-sharman-is-rewriting-the-rules-of-the-creator-economy/) (names Tom). Tom Sharman, interviewed by Justin Pearse on creators as the new media companies. - **Earworm**: [15 Best Business Podcasts in the UK (2026)](https://earworm.co/blog/best-business-podcasts-uk). Secret Leaders. - **In The Know by Yahoo**: [YouTuber spends night in French jail after hanging fake portrait next to the 'Mona Lisa' for a prank](https://www.yahoo.com/lifestyle/youtuber-spends-night-in-french-jail-after-hanging-fake-portrait-next-to-the-mona-lisa-for-a-prank-were-witnessing-history-185208622.html). The Biggest Menace, episode one at the Louvre. - **Dexerto**: [How to watch JiDion and Niko's 'The Biggest Menace' YouTube series](https://www.dexerto.com/entertainment/how-to-watch-jidion-and-nikos-the-biggest-menace-youtube-series-2093799/). The Biggest Menace, Niko Omilana and JiDion, produced by New Waves, Who Dis? - **Dexerto**: [YouTube prankster Niko Omilana snuck into KSI's boxing fight undercover](https://www.dexerto.com/entertainment/youtube-prankster-niko-omilana-snuck-into-ksis-boxing-fight-undercover-1923870/). SNEAKING Into KSI's Boxing Match, Niko Omilana. - **LADbible**: [YouTuber successfully crashed KSI's first boxing match in years while disguised as a giant bottle](https://www.ladbible.com/entertainment/niko-omilana-ksi-boxing-bottle-20220905). SNEAKING Into KSI's Boxing Match, Niko Omilana. - **Arkansas Times**: [British comic punks KKK leader in Arkansas](https://arktimes.com/arkansas-blog/2022/05/16/british-comic-punks-kkk-leader-in-arkansas). I Pranked America's Most Racist Man, produced by New Waves, Who Dis? Tom's involvement: Co-Founder and Head of Talent Management, New Waves, Who Dis? - **WalesOnline**: [America's 'most racist man' has a Welsh flag at his church](https://www.walesonline.co.uk/news/wales-news/niko-omilana-kkk-youtube-video-23969131). I Pranked America's Most Racist Man, produced by New Waves, Who Dis? Tom's involvement: Co-Founder and Head of Talent Management, New Waves, Who Dis? - **The Independent**: [KKK leader YouTube prank, Niko Omilana](https://www.independent.co.uk/tv/culture/kkk-leader-youtube-prank-niko-omilana-b2080008.html). I Pranked America's Most Racist Man, produced by New Waves, Who Dis? Tom's involvement: Co-Founder and Head of Talent Management, New Waves, Who Dis? - **Indy100**: [KKK YouTube prank, Niko Omilana](https://www.indy100.com/viral/kkk-youtube-prank-niko-omilana). I Pranked America's Most Racist Man. Tom's involvement: Co-Founder and Head of Talent Management, New Waves, Who Dis? - **JaackMaate's Happy Hour Podcast**: [Callum Glanville & Tom Sharman, Clash of Creators Founders Reveal All (EP 203)](https://open.spotify.com/episode/5H5sHPsEQkewX3eIv474F7) (names Tom). Clash of Creators. Tom's involvement: Co-Founder, Clash of Creators. - **Dexerto**: [Clash of Creators football event raises huge amount for charity](https://www.dexerto.com/entertainment/clash-of-creators-football-event-raises-huge-amount-for-charity-with-big-stars-involved-1619750/). Clash of Creators, £12,754 for Mind. Tom's involvement: Co-Founder, Clash of Creators. - **Esports News UK**: [Mason Mount signs as Combat Gaming ambassador](https://esports-news.co.uk/2021/06/04/mason-mount-combat-gaming-content-series/). Combat Gaming, 150+ celebrities, 10M+ live views. Tom's involvement: Head of Creative, 38 Entertainment Group. - **The Esports Observer**: [Combat Gaming and Mason Mount](https://web.archive.org/web/20210618030017/https://esportsobserver.com/combat-gaming-mason-mount/). Combat Gaming. Tom's involvement: Head of Creative, 38 Entertainment Group. - **Esports Insider**: [Combat Gaming Fortnite charity tournament](https://esportsinsider.com/2021/01/combat-gaming-fortnite-charity-tournament). Combat Gaming, $50,000 Fortnite tournament. Tom's involvement: Head of Creative, 38 Entertainment Group. - **Digiday**: [As gaming becomes a culture touchstone, advertisers toggle in](https://digiday.com/marketing/gaming-becomes-culture-touchstone/). Ellevens Esports and Duracell, the in-game shirt deal. Tom's involvement: Head of Creative, 38 Entertainment Group. - **Esports Insider**: [Ellevens Esports charges up with Duracell sponsorship](https://esportsinsider.com/2020/12/ellevens-esports-charges-up-with-duracell-sponsorship). First in-game shirt sponsorship in FIFA history. Tom's involvement: Head of Creative, 38 Entertainment Group. - **European Sponsorship Association**: [Duracell to sign as first FIFA 21 shirt sponsor for Gareth Bale's Ellevens Esports team](https://sponsorship.org/duracell-to-sign-as-first-fifa-21-shirt-sponsor-for-gareth-bales-ellevens-esports-team/). Duracell x Ellevens. Tom's involvement: Head of Creative, 38 Entertainment Group. - **BBC Sport**: [Combat Corona](https://www.bbc.co.uk/sport/football/52192461). 38 Entertainment Group, Combat Corona. Tom's involvement: Head of Creative, 38 Entertainment Group. - **Metro**: [Katie Price rages against two year driving ban due to lost post](https://metro.co.uk/2019/10/15/katie-price-slams-driving-ban-bks-claims-due-post-going-missing-10919928/). Katie Price's YouTube launch, Tom as YouTube Manager. - **OK!**: [Katie Price shocks fans as she reveals rooms filled with clothes and mess](https://www.ok.co.uk/celebrity-news/katie-price-messy-house-clothes-20583722). Katie Price's YouTube launch, Tom as YouTube Manager. - **Mirror**: [Katie Price gives tour of mucky mansion with bird poo and knickers strewn on floor](https://www.mirror.co.uk/3am/celebrity-news/katie-price-gives-tour-mucky-20581949). Katie Price's YouTube launch, Tom as YouTube Manager. - **The Sun**: [Katie Price horrifies fans with look inside her mucky mansion](https://www.thesun.co.uk/tvandshowbiz/10134805/katie-price-mucky-mansion-graffiti/). Katie Price's YouTube launch, Tom as YouTube Manager. - **The Sun Ireland**: [Katie Price rants about ex-husbands landing big money Instagram deals](https://www.thesun.ie/tvandshowbiz/4625303/katie-price-rants-about-ex-husbands-landing-big-money-instagram-deals-after-she-made-them-famous-but-reveals-her-new-man-is-richer/). Katie Price's YouTube launch, Tom as YouTube Manager. - **Mirror**: [Katie Price flashes shoppers in M&S as she goes for bra fitting](https://www.mirror.co.uk/3am/celebrity-news/katie-price-flashes-shoppers-ms-20319149). Katie Price's YouTube launch, Tom as YouTube Manager. - **OK!**: [Katie Price shows off customised pink mobility scooter after being banned from driving](https://www.ok.co.uk/celebrity-news/katie-price-shows-customised-pink-20157471). Katie Price's YouTube launch, Tom as YouTube Manager. - **Metro**: [Katie Price shows off 'slime-filled' pool as she hits back at 'mucky mansion' claims](https://metro.co.uk/2019/09/21/katie-price-shows-off-slime-filled-pool-hits-back-mucky-mansion-claims-10782714/). Katie Price's YouTube launch, Tom as YouTube Manager. - **Mirror**: [Katie Price reveals 'slime-filled' pool as she shows fans around 'messy mansion'](https://www.mirror.co.uk/3am/celebrity-news/katie-price-reveals-slime-filled-20134894). Katie Price's YouTube launch, Tom as YouTube Manager. - **Irish Mirror**: [Katie Price says she's flogging her old knickers during 'mucky mansion' tour](https://www.irishmirror.ie/showbiz/celebrity-news/katie-price-says-shes-flogging-20139558). Katie Price's YouTube launch, Tom as YouTube Manager. - **IMDb**: [Clash of Creators on IMDb](https://www.imdb.com/title/tt27525158/) (names Tom). Tom's credit on the IMDb listing for Clash of Creators, the charity football match he co-founded.. Tom's involvement: Co-Founder, Clash of Creators.